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Impact Radio Group, comprised of six radio stations in the Boise, Idaho market has truly made an Impact on the radio community. In just two and a half short years we have tripled our market share and have developed some of Boise's top rated radio stations. We owe much of that success to "interruptive marketing", that is getting people to stop and think or stop and look. From cutting edge television to digital outdoor to good old fashioned street fighting, Impact has run the gamut of 'interruptive marketing" locally. The challenge we were finding was finding great IM ideas and being able to activate them quickly. With Second Skin, we have been able to produce the exact reaction we look for.
We have turned our fleet of station vehicles into 24 hour rolling lighted billboards with their technology and recently entered into a partnership with Second Skin and the Idaho Cab Company to emblazon our lighted logos on their fleet of taxi cabs. The response to the cab program has been overwhelming. I highly recommend this form of "interruptive marketing" to any business looking to cut through the clutter of today's society.
We have turned our fleet of station vehicles into 24 hour rolling lighted billboards with their technology and recently entered into a partnership with Second Skin and the Idaho Cab Company to emblazon our lighted logos on their fleet of taxi cabs. The response to the cab program has been overwhelming. I highly recommend this form of "interruptive marketing" to any business looking to cut through the clutter of today's society.
Darrell Calton
General Manager
Impact Radio
